The results of his research, his ensuing articles, and his New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. Robert Cialdini, thought leader in the field of Influence, has spent his entire career conducting, testing, analyzing, and publishing peer-reviewed scientific research on what causes people to say “Yes” to requests. Influence is a New York Times bestseller and has sold over 2 million copies.Dr.

magazine as one of the Top 10 Marketing Books of All Time and has been published in twenty-eight languages. Cialdini 'the leading social scientist in the field of influence.' His book, Influence, was named by Inc. He is also president of INFLUENCE AT WORK. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Cialdini's clients include such organizations as Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.ĭr. Cialdini is President of Influence At Work, an international consulting, strategic planning and training organization based on the Six Principles of Influence. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, where he has also been named Distinguished Graduate Research Professor. Currently, Dr Cialdini holds dual appointments at Arizona State University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. Cialdini is the most cited living social psychologist in the world today. In the field of influence and persuasion, Dr.

Influence has been published in twenty languages and consistently ranks within the top one half of one percent of books sold on.

Worldwide, Influence has sold over one million copies. His books including, Influence: Science & Practice, are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr.

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