This learning was validated by consumers, and he realized that he had wasted a lot of time and resources creating something that people did not want or knew how to use. On the other hand, he also learned that people did not mind having to install new chat software, or even use more than one software. During the company's initial testing phase, in conversations with users and observing their behaviors, he found that consumers did not want - nor did they know - how to install the plugins in their chat software. In IMVU, his startup, Eric worked developing a 3D virtual world and plugins for chat tools in 2004. You need to focus on what customers really need and eliminate everything else. Validation comes through simplifying and proving that you are solving a problem that people have. Your true goal is not the learning itself, but the validation of it. It is necessary to constantly validate the learnings and check if it still remains true. It is natural for people to say they learned a lot during a project, or while starting something new, but for Eric, it takes more than just learning.

Therefore it is necessary to experiment and learn quickly. A startup is a human organization designed to create a new product or service in an environment of extreme uncertainty. The vision almost never changes, but most companies fail because they are unable to execute and put this vision into practice. Eric refers to the great strategic turns of a startup as pivots. The product sold by a startup is the end-result of this strategy and can - and should - always change to achieve the predetermined vision.

You need to have a clear strategy that involves a business model, product plan, and a clear market understanding, including partners, competitors, and customers.

Leave your business plan aside and dive with us into this reading! The Importance of VisionĮvery startup has a true north, a direction where it would like to go, which is directly associated with its vision. The lean way to start businesses needs speed and agility to be able to change directions whenever necessary. In this microbook, we bring you a model to help your company learn in a market-validated way through rapid and constant experimentation. The Lean Startup Methodology, also known as the Lean Methodology, helps companies to become more efficient, spend less and make the most out of their biggest asset, their people. In The Lean Startup, he proposes a different model of thinking about entrepreneurship that has been widely adopted by the community. He defines a startup as an organization created in situations of extreme uncertainty, seeking a scalable and repeatable business model.

Eric Ries is one of the greatest thinkers of the tech startups movement in the world.

The lean startup de eric ries